‘It’s About Time’: How a Chennai Journalist’s Book Inspired ‘Made in India: A Titan Story’
Chennai, April 2024: Former The Hindu BusinessLine journalist Vinay Kamath recently shared his reflections on witnessing his book chronicling the journey of Titan, the iconic Indian watchmaker, being adapted into one of the most anticipated streaming hits of 2026. Kamath’s detailed narrative, capturing Titan’s evolution from a humble startup to a household name, has been lauded for bringing the brand’s history to life, and the forthcoming streaming series, ‘Made in India: A Titan Story,’ owes much of its foundation to his meticulous research and storytelling.
Vinay Kamath, known for his expert business reportage, originally penned the book to document Titan’s impressive trajectory over the past few decades, highlighting its challenges, innovations, and impact on the Indian industry. His work, which combined rigorous interviews with Titan’s founders and key executives, has been praised for its authenticity and depth, offering readers unique insights into the company’s inner workings and market strategies.
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The adaptation process began in late 2023 when a prominent production house approached Kamath with the idea of transforming his written work into a visual narrative. According to Kamath, the team was particularly drawn to the human stories behind the brand’s success — tales of perseverance, innovation, and the spirit of Indian entrepreneurship that often go unnoticed in corporate histories.
“Seeing my book evolve from pages to the screen has been surreal,” Kamath says. “The filmmakers have stayed true to the essence of Titan’s story, focusing not just on the business milestones but also on the people who shaped the brand.” The streaming series, set to release in early 2026, promises to blend documentary-style elements with dramatized sequences, offering viewers a comprehensive view of Titan’s legacy.
Industry experts believe the series will resonate strongly with audiences, especially given the rising interest in Indian business success stories and the global appeal of homegrown brands making it big. Titan, part of the Tata Group, is widely regarded as a symbol of India’s growing industrial prowess, and Kamath’s book has played a crucial role in documenting this journey for both business enthusiasts and general readers.
Furthermore, the success of ‘Made in India: A Titan Story’ is expected to spotlight other Indian brands and stories, potentially ushering in a new wave of biographical storytelling in Indian digital content. Kamath hopes that the series inspires budding entrepreneurs and business students alike by showcasing what commitment and vision can achieve in a fiercely competitive market.
As the countdown to the series premiere continues, Vinay Kamath remains excited and proud of how his journalistic efforts have contributed to preserving and popularizing Titan’s story through a medium accessible to millions worldwide.
