Mumbai, Maharashtra: Emraan Hashmi’s film ‘Awarapan 2’ has once again demonstrated its strong hold at the box office. Although the film’s earnings slowed down somewhat following the release of Yash’s much-awaited film ‘Toxic’, the Raksha Bandhan holiday changed the picture for its box office performance.
The increased number of moviegoers visiting theatres during Raksha Bandhan directly benefited ‘Awarapan 2’. In recent days, the film’s daily earnings had dropped to the level of a few lakhs, but the festive holiday brought a significant jump in collections, helping the film return to the crore range once again.
‘Awarapan 2’ had attracted audience attention soon after its release. The original ‘Awarapan’, starring Emraan Hashmi and released in 2007, went on to gain recognition as a cult classic over the years. Its songs, storyline and Emraan Hashmi’s performance were widely appreciated by audiences. As a result, there was considerable excitement surrounding its sequel as well.
However, the release of ‘Toxic’ made the box office competition tougher. The arrival of a major film naturally affected the screen count and audience preferences for other releases. ‘Awarapan 2’ also witnessed a temporary decline in its box office collections.
Despite this, the film did not completely fall out of the box office race. The Raksha Bandhan holiday created another opportunity for it. With more audiences visiting theatres during the festival, the film saw an improvement in occupancy, which was reflected in its collections.
The film’s box office comeback is also good news for Emraan Hashmi’s fans. ‘Awarapan 2’ has indicated that strong brand value and continued audience interest can help a film maintain its position even in the face of competition from a major release.
Attention will now turn to the film’s performance in the coming days. After receiving a fresh boost during Raksha Bandhan, it will be important to see whether ‘Awarapan 2’ can maintain its crore-level earning momentum throughout the rest of the week or whether the box office pressure from ‘Toxic’ once again affects its collections.
